Meet Sarah


Sarah, our founder, grew up with a similar version of "ZUBI'S Medium Salsa" as a family staple. Almost every meal was accompanied by salsa and incredible memories with loved ones. The time and methodical preparation her mother, Gloria Zubiate, took to prepare this recipe to her 'version of perfection' caused many laughs and gasps when Sarah would shamelessly add several helpings of lime juice and bunches of crushed cayenne to her own bowl of the salsa because "Sarah always had to do things differently".

Over her childhood and teen years along the Texas/Mexico border, Sarah enhanced this recipe to include infinitely more flavor foods (which happen to be "superfoods") than her mother's original recipe. The food created in Sarah Zubiate's Cocina embodies all of the beauty, complexity and warmth you would expect to find in a Mexican-American home. In true motherly fashion, Gloria now enjoys Sarah's creations more than the 'original'.


Meet our Founder

 Sarah is first and foremost a devoted mother to her twins, Louis & Liliana. Adopted at birth, Sarah’s biological mother made the painful decision to give her up for adoption in hopes that she could escape poverty and live a life different from her own. Sarah was raised on the El Paso, Texas and Juarez, Mexico border by her parents who encouraged her love of learning, nature, music, fashion and empowering others. A classically trained singer and pianist, Sarah graduated Magna Cum Laude from college with BBA degrees in Finance and Marketing.

Sarah’s professional experience includes high finance (fixed income trading and wealth management), non-profit development (raising millions to support the YMCA mission: providing programs to enhance the spirit, mind and body of all ages) . She also served on a publicly traded company board of directors. Now able to pursue her dream of running her own food and lifestyle company, Sarah is a firm believer in “giving back when given much.” Sarah strives to empower diverse employees and produce products that encourage a fit and healthy lifestyle. The flavors of her recipes invoke her ideals of gratitude, health, happiness, memory-making and inclusiveness; ZUBI'S will bring her vision right to your table.