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Our Story

ZUBI Farms is our Founder and CEO Sarah’s “home and my heart” - It is the place where her dream of starting a small, woman-owned, minority-owned business, focused on her passion of promoting positivity, a healthy lifestyle, and delicious, nutritious plant-based foods, becomes real.

Being raised in the El Paso/Juarez area, Sarah grew up on incredible, family meals centered around her mother Gloria’s “famous” salsa. Because Sarah was known to “spice things up”, she shamelessly would add several helpings of lime juice and cayenne pepper to her bowl...leading to what came to be known as "Sarah's Salsa."  

Upon the success of this spiced up salsa, Sarah expanded her cooking expertise by transforming the traditional, often unhealthy staple hispanic dips - crema and queso - into healthy, allergen-free, plant-based alternatives.

For Sarah, this was something she not only wanted to do for her family - many of which suffer from various health issues as well as dairy intolerances - but for others too. With a dedication to better health alternatives, Sarah developed healthy, flavorful products with the mentality of "ZUBI's for Everyone" because she envisioned a world and community brought together through delicious, nutrious food (no matter one's dietary lifestyle or preference).

Sarah launched ZUBI Farms and Facility in November 2019. From the beginning, Sarah has focused on ensuring that her dedicated Farm and Facility are zero-waste, certified organic, and always free from the top-8 allergens.

Sarah’s motto - “I believe there is a growing desire for sustainability and wellness in plant-based foods. However, I do understand there is a balancing act: establishing clean, healthy products all while maintaining satisfaction with taste and flavors. We understand that consumers desire wholesome products that are true to the philosophy of ‘Plant to Plate or ‘Farm to Table’”.

ZUBI Farms proudly is dedicated to "Plant-Based, Big Taste", making plant-based products that rely on clean, safe, healthy ingredients AND are packed with big, bold flavors.


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